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Company Description COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements. ABOUT THE ROLE:The Channel Lead acts as a strategic execution partner who drives commercial growth and platform excellence by optimizing digital performance, Collaborates with internal stakeholders including Marketing, Merchandising, Controlling and other relevant teams, as well as external partners such as platform operators, agencies and vendors, to ensure effective execution and alignment of platform initiatives. Acts as the key execution contact for platform-related topics under the guidance of the E-commerce Manager. In this visible role, you lead with a proactive, collaborative mindset and a strong sense of ownership. RESPONSIBILITIES 1. Sales and Financial Performance: Supports the commercial success of assigned digital platforms by executing platform sales plans and initiatives defined by the E-commerce Manager. Monitors and analyzes platform performance including traffic, conversion, retention, NCA, sales and profitability, identifies optimization opportunities and risks, and provides actionable insights and improvement recommendations. Drives the achievement of annual platform targets through disciplined execution and continuous KPI optimization. 2. Operational Execution: Manages day-to-day operations across digital platforms, ensuring consistency, efficiency, and compliance with COS standards and platform requirements. Oversees end-to-end operational execution including roll-out of merchandising and marketing plans, and on-site communications to ensure smooth platform functionality. 3. Traffic, Content